Many of our clients will tell you how skeptical they were going into a Going Out of Business Sale using a professional liquidation company. G.A. Wright Sales Inc. works with retail business owners and their employees to create a safe and professional selling environment allowing retailers to Exit the Retail Industry with dignity. We give retailers the time and ease of being able to concentrate on saying good-bye to their customers and their community. Use of a G.A. Wright consultant will produce a maximum return at minimum expense, reducing potential losses from excessive markdowns, ineffective advertising, excessive expenses, or a loss of momentum. The retail consultant brings three essential elements to the implementation of the G.A. Wright Program in a client’s store. These are a tailored marketing plan, experience and management expertise. Consultants are very carefully selected for their retail experience and ability. They come from a broad cross section of both general and specialty retail backgrounds. They are screened and are referred based upon their unique expertise, retail experience and the needs of our client. Then their performance is carefully monitored though reports from our clients to insure that they are producing high-impact sales results. Only those with a consistent record of successful sales and happy clients who have testified to their superior performance continue to be referred. If you need a reason Why Retailers Should Hire a Liquidation Company please read the reference letter from a recent client after their 2nd sale with G.A Wright.

Review for G.A Wright Sales Inc Store Closing Programs

Review for G.A Wright Sales Inc Store Closing Programs

This letter Reads: “It’s still hard to believe that after 42 years in business that the owner has decided to retire and leave the business to me. This decision came with a lot of serious thought and considerations. One of the main concerns was who to trust with such a major responsibility as a retirement/inventory reduction sale. Twelve years ago we had an anniversary sale with GA Wright that was very successful. So needless to say our minds were already made up.

We all know that the stagnate economy has forced many people into selling their gold and silver jewelry, and their coins and bullion. Our store image went from a well known coin and jewelry store to a pawn shop. Our inventory had tripled but our jewelry sales had almost diminished.

G.A Wright consultants planned an amazing sales strategy during Christmas of 2013. This helped to optimize our sales during a time that people were almost guaranteed to spend money. This Christmas was more like the “Good Ole Days” when people used to patronize the locally owned businesses. Our sale volume nearly tripled and the stores’ traffic was beyond our imagination.

The last 5 years we had lost our original customer base. This sale has enabled us to have an up-to-date customer list which can be used for future mailings for special events and sales.

G.A Wright and their consultants are very professional and they care about the image of the store and its’ owners. This has been a very positive experience and I would recommend G.A Wright to any of my colleagues.”

G.A Wright Client Tracy Steverson Coin & Bullion Reserves

Store Closing Information Packet

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Overview: Bill Hughes, owner of Kathie’s Christmas Gifts & Collectibles talks about using the services of G.A. Wright to reduce his large level of inventory. The inventory consists mainly of Christmas gifts and décor as well as art and collectibles for any occasion. Because the store has so many unique one-of-a kind items such as crystal ornaments, figurines and art work, they consistently ran into overstock problems. Bill sought the expertise of G.A. Wright over 10 years ago and now turns to a professional retail consultant every time he needs to run a Cash Raising Sale or Overstock Reduction Sale. In fact a year after this video was taken, Bill and his wife made the decision to retire so they can spend more time with their grand kids, and once again he turned to G.A. Wright for his final Sale. See Bill’s Retirement Sale Video HERE

The Promotional Sale: Bill’s promotional sale started in the fall and lasted 7 weeks. In the past Bill retained G.A. Wright services to conduct inventory reduction sales or inventory leveling sales on specific categories of merchandise. For this third sale G.A. Wright was retained to conduct a huge store-wide promotion to help create awareness in a slow retail economy, attract new customers and liquidate merchandise that wasn’t selling. The first day people were lined up around the building waiting to get in and buy. First days sales totaled more than they had done in a month’s time. Each day new customers came in and high sales volume was sustained throughout the sales event.

Comments by owner

“I had been getting mailings from a place called G.A Wright and I gave them a call, they sent somebody in who took a look at the situation and said absolutely they would know how run the perfect sale for Kathie’s Christmas & Collectibles… so next thing we knew we signed up for what I think at that time was a 9 ½ week sale G.A. Wright came in, the consultant arrived, and boy did they run a sale!”

“ We’ve been wonderfully successful for 31 years, but anytime we need to run a sale we know to pick up the phone, call G.A. Wright and we know they’re going to run a sale like nothing we have ever experienced or nothing that you will ever see or experience unless you try it.”

“G.A. Wright Inc.’s program under the direction of our professional and knowledgeable consultant was very effective at producing such an outstanding sale. Our consultant worked very close with us and our employees, thus we were able to achieve our goal.”

Complete packet of information about G.A. Wright:

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This is an excerpt from our upcoming Retail Trends Report that will be published in December. Please CLICK HERE to get on our mailing list for the full report:

Economic Trends for Retail Music Stores: Music stores selling instruments, sheet music and supplies are experiencing industry consolidation where category dominant retailers are pushing independents out of the market. A large percentage of sales is going to lower priced and imported products. Chains like Guitar Center are dominating many markets.

Independent stores must rely on high end quality equipment, repair services, music lessons, equipment rental and personalized service. There are still a large number of independents in the market. These stores can survive but must have a significant competitive advantage. Quality, service and expertise are the critical components of competitive advantage.

The Internet has been a big competitor. Customers find the product they want in the store, try it out and then go to the Internet to find the best price. Even band instruments are now being rented online. However, on the upper end of the market musicians still want to touch and feel the product they buy. They want to know the person standing behind the product and know where to go with service issues or a return. They are willing to pay for the extra service.

There has been a significant segment of the business in used equipment. This is a market niche that can be developed by an experienced independent operator.

The last five years have been especially tough for music stores. Annual growth has been negative. Part of the problem has been the recession but a decline in young buyers has also been a problem. As the economy improves business should get better.

How to Close a Music Store- Video

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Dear Retailers,

This week I decided not to write a traditional blog post. We have a new DVD with videos showing Retail Store Closing Sales In Progress and I want to make sure you get yours before we run out.

You may have seen or read about the crowds of customers and giant sales obtained from a G.A. Wright Store Closing Sale. But, like many people, you probably thought you could never do that kind of business in your store, with your inventory.

Lines of Customers at Recent G.A .Wright Sale for Hallmark

Lines of Customers at Recent G.A .Wright Sale for Hallmark

 

 

Now, on my FREE DVD you can see for yourself that before we came in, these were ordinary stores. And, the techniques that produced truly amazing sales, selling the entire inventory and all other assets of these stores, can do the same for you!

 

This DVD is proof positive that a G.A. Wright Store Closing Sale can sell all of the inventory and other assets of a store fast, safely, and for more money than can be obtained in any other way. Even more than selling the store as a profitable business.

See for yourself…

  • How my Store Closing Sale produces crowds of eager customers waiting for a store to open. They’re ready to buy anything that’s not nailed down.
  • How we harness crowd psychology to create a super-charged buying frenzy. You’ll see merchandise practically fly off the shelf into the hands of eager customers often producing more than a month’s normal volume in a single day.
  • How every last piece of merchandise can be sold until a store is sold out to the bare walls.
  • Why these techniques resulted in more sales and more cash in the pockets of owners than they could have obtained in any other way to include selling their stores as going businesses.

Meet my clients in their stores with sales in progress and see…

  • What they have to say about the results achieved in their stores.
  • How their stores looked before, during, and after their Store Closing Sales.
  • What their customers and employees thought about the sale.

Then go behind the scenes and see how the magic is done…

  • See what’s in the 10 step marketing plan used to design the Store Closing Sale.
  • The scientific methods we use to pinpoint the customers who will buy everything in your store.
  • Our copyrighted programs and materials that build a sense of urgency so customers buy now…no waiting or checking prices elsewhere.
  • Review the 11 tasks that should be accomplished before a sale can begin.
  • Uncover the secrets that pay huge dividends and make sure you sell out to the last piece.

You get all the details in the portfolio of information I’ll send with the DVD…

  • The best way to sell a store.
  • Why advance planning is so important.
  • How to obtain the highest cash return.
  • The support capabilities you’ll need.

You’ll get case histories showing how these methods worked for other retailers. I’ll send written information about the actual results of sales so you can see what returns are possible from starting inventory levels. And, I’ll send letters with all the details from satisfied clients. I want to make sure you completely understand the store closing process so you can make a good decision about what to do with your store now or at some time in the future. If I have your email address I’ll start sending the latest videos of sales in progress by email link.

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NEW video showing how to liquidate an art supply store! You can sell the inventory and other assets of your retail store quickly, safely and for more than can be obtained any other way using the techniques provided by G.A. Wright.

See a Store Closing Sale at Green’s Art Supply. The owner, Matt Cooke, talks about the results he achieved using G.A. Wright to help conduct a professional Going Out of Business Sale. Plus hear about the skills he learned from the process that he will take with him to continue business in another location.

To determine if a Professional Sale makes sense for your retail store, it’s generally helpful to receive more detailed information about G.A. Wright that can be sent via mail or email and will include Case Histories, Letters of Reference from past clients and an explanation of how we work with Retail Businesses.

Full Packet of Information

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We’ve closed many books stores in recent years and I’m afraid we’ll close more. Although demographics and technology are working against bookstores there are ways to survive and prosper in this business. It takes thinking out of the box and an innovative approach to book retailing. Many well known names in book retailing are gone. Borders is a good example. Even Barnes and Noble is closing stores. The Future of the Bookstore is uncertain when you consider today’s current technology driven culture. Having a specific plan and a stand-out approach to retailing may help small book retailers thrive. It’s all about strategy.

I know many older adults who will never buy a Kindle. They want to hold a book in their hands. Unfortunately the younger generation has grown up with computers, iPhones, and tablets. They can’t see carrying a backpack full of books to school when they can slip an e-reader into their cargo pants.

The author, Paco Underhill, wrote a wonderful book, Why We Buy? The Science of Shopping.  It demonstrates the power of a bricks and mortar retail store. It discusses why readers want to pick up a book, feel the cover, read the forward and leaf through some pages before buying. Stores can provide an exciting experience to shoppers and expose them to hundreds of images, advertising messages and books they would never discover online while they browse the isles. You can’t do this online.

Bricks and mortar retailing is, or can be, a five sensory experience. It is the most powerful selling environment for that reason. The best retailers will engineer their selling space to appeal to the customer using all five senses.

The longer customers are in a store the more likely they will buy. A successful strategy for bookstores is to create innovative ways to keep customers in the store. Examples are cafes, soft chairs, special events, book signings, lectures, etc. The more reasons you give a customer to stay in the store the more likely they’ll make a purchase.

Book retailers need to follow the market. Older consumers are moving into the city. City bookstores will outperform rural book stores.

Many book stores are making more profit from other items they sell than from books. That may be tee shirts, coffee cups, gifts, or greeting cards.

Used books and rare books many be an area of opportunity for a niche bookstore.

Every retailer needs a competitive advantage to survive. We still have too many retailers in this country and the number of stores is contracting. Unless you can find and define a powerful competitive advantage it’s probably time to get out of this business.

This video shows a sale we did for a Bookstore. After many years in retailing the owners decided it was time to close their business.

Store Closing Information Packet

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Nearly all retail business owners know that Black Friday has become an unofficial National Holiday. Now is the time for Retailers to Start Planning your Black Friday Sale!

One of the principal keys to running a successful retail store any time of year, is knowing when to run an in-store promotion, when to offer a discount and when to host a customer appreciation event. The majority of retailers succeed at moving their overlooked and dated inventory during a huge selling day like Black Friday, but to their surprise, struggle to increase profits. Is this because they are getting just as overly excited about Black Friday as their consumers? Perhaps retailers are falling prey to the spirit of giving too much too early?

Many employers are now enthusiastically giving their employees that day off so they will go out and shop to stimulate the economy. The so-called ‘Black Friday Fanatics’ request time off work months in advance and are in line by midnight on Thursday. Recent studies find that people aren’t even out buying for Holiday gifts, they are out buying for themselves, cashing in on every discount they can. In 2012 & 2013 many stores opened on Thursday night (Thanksgiving) starting at mid-night. This year it has been rumored major retailers such as Kohls and Macys will be open at 4a.m on Thanksgiving Day, offering their employees Holiday pay or time and 1/2 so consumers can spend the entire holiday shopping.

You can always bet your local news anchors will be covering a story of someone getting trampled while pushing to get into a store to grab as many items as possible. Or two people fighting over the last Monster High Doll for $11.99 or Blu-ray player for $39.99. With the Government Shutdown in 2013 and higher health care premiums in 2014 and the Federal Reserve extending low interest rates on home purchases, consumers will be out in full force looking for a bargain. I predict 2014 Black Friday will be the largest attended by shoppers of all income levels since the 2008 recession. But this year people get more time to grab those deals so hopefully the idea of having retailers open for business on Thanksgiving will cut down on the stampedes and personal injury.

The question that many retailers ask is, what is it about Black Friday that makes people go out and shop till they drop…even though they know that the discounts and Holiday sales will last until well into December or even January? Why is this weekend so special? Many business owners still argue that it’s not a ‘make or break’ day for retailers, in fact most retailers won’t come out of the red and into the black that day at all. So why have a sale? The answer is simple. It’s a time when people are out shopping for an experience, customer traffic is up, spending is up and if you aren’t part of the experience, your consumers will fade quickly into the cloud of digital shoppers and won’t remember you when they venture out to embrace the shopping experience.

How to make your store stand out:

  • Work with your vendors early to provide outstanding pricing for some of your ‘most wanted’ items, what your customers come to you for. This is not the time to offer up ‘unwanted’ merchandise at ‘cheap’ prices.
  • Send a personalized letter, email or flyer to all or select customers to have in their hand the Monday before is key.
  • Clean up and change up how your store looks! ‘Specials’ don’t need to be at the front door, but they do need to be presented in a place and manner that is easily accessible.
  • Partner with a local Hotel/Motel and offer ½ off room certificate with purchase.
  • Partner with a restaurant and hand out coupons to your customers in exchange for the restaurant handing out flyers promoting your sale weeks in advance.
  • Give a coupon with a purchase that day for ½ off on another shopping day during the season.
  • Offer energy drinks /bars or hot chocolate free of charge for people out early or waiting in line before you open your doors.
  • Free gift wrapping (A small thing many retailers have stopped doing- this can be huge for people looking for quality service and nostalgia)
  • Hire G.A.Wright to conduct a Holiday Sale for your store to liquidate old inventory and sell it for cash. Fill out form below for FREE brochure.

If you are not already implementing a marketing plan for your Retail Business this holiday season, get one now by calling our office at 303-333-4453 to speak with a Senior Retail Consultant.

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Furniture and home furnishing stores are doing well with good margins and turnover rates but are slowly trending down.

There have been many positive Economic Trends for Furniture Stores. New and existing home sales have been rising, incomes are rising from a recession low, household debt is down, credit is available and interest rates remain low. Consumers feel wealthy because housing prices are rising and the stock market is rising. Birth rates hit a low point in about 1976 and rose steadily until 1991 when a small dip began. The people born during this 15 year period are forming new households now. Household formation historically begins at an average age of 25. This group was delayed by a series of economic crises beginning with the dot com bust in 2001 followed by the great recession in 2008 and still lingering. There is a great deal of pent up demand that is being satisfied as this Millennial Generation gets jobs and forms households. All of this has been good for the furniture business.

Of course, younger adults forming households for the first time need everything at once. They tend to shop at the large category dominant retailers where they can find it all at the lowest possible price. The big furniture retailers are doing very well. However, new home purchases are slowing because of rising mortgage rates and rising home prices. Retailers should not expect the increases seen since 2011 to continue. The furniture business will plateau but should remain healthy for the next few years.

The high end of the furniture business has been fueled by older people moving out of the big house in the suburbs where they raised a family and moving into a smaller but more expensive house in or near the city. They wanted some new pieces of furniture but were also interested in the designer coming out to be sure the upholstery matched the drapes and to help pick paint colors. They shopped for better quality furniture and wanted lots of service. This trend is currently peaking. As these people retire and move to fixed incomes their purchases will decline. Expect this decline to continue until about 2026 when the Millennial Generation starts to move out of the suburbs and into the city. A combination of retiring Baby Boomers and the following Baby Bust, Generation X, will cause this decline in high end furniture sales.

Please watch a video from a recent client where we conducted a Promotional Sale and the results he achieved:

Full Packet of Information

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G.A. Wright is the leader in conducting Total Liquidation Sales for retailers in all sectors of the industry. Recently, G.A. Wright conducted a Going Out of Business Sale for a shoe store located in Edmonton Alberta Canada. The owner Todd Mansell tells us in this video how he searched for a Liquidation Company for Shoe Stores in his area and found nothing until he received a letter from G.A. Wright. After receiving references from other retailers who hired G.A. Wright and talking to a sales representative, Todd made the decision to close his business.

This video shows Todd Mansell the owner of Corona Shoe Re-Nu talking about his sale and the results he achieved by hiring G.A. Wright to conduct the blow-out event. Hear how customers reacted to the store closing process as well as employees and why doing a liquidation sale this way was a great decision for Todd and his business.

“Not only did we sell merchandise, but we had store fixtures, furniture, equipment, and lots of odds and ends, and it too was moving out almost as quickly as the shoes. Stuff I thought I would just throw out, ended up making me money! … As I write this, I’m sitting looking at my empty store. I can emphatically say that I could have never done this on my own. In fact, I shudder at the thought. The closing of a business can be a sad occasion, and it is, but we went out the best way imaginable, with a resounding bang. I know many retailers and if they ever mentioned to me about closing, opening a new location, or just reducing stock I would go out of my way to make SURE they call G.A. Wright. It’s an extraordinary business model that I have personally witnessed, and it truly yields results.” G.A. Wright Client Todd Mansell

Store Closing Information Packet

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The United States has more retail shopping center space per capita than any other country, at least twice as much as Canada and ten times that of France. Some attribute the growth in selling space to cheap imports from China and other Asian countries. Attractive margins result in stores buying more and consumers buying more. Thus, the necessity for more selling space.Brick Wall and reatil window

The glut of selling space in the United States is not new. Retail space began to grow with the Baby Boom generation becoming adults, getting jobs, starting families, buying houses, having kids and needing lots of products in a short period of time. They borrowed heavily and filled up the house. This growth began in about 1971, 25 years after the first Baby Boomers were born. This is a bubble that is ripe for bursting and in fact you can see it happening with the list of announced store closings each year.

With the move of older more affluent people to cities, the most desirable locations for stores that provide high quality products, lots of service and cater to a market niche will be in or near the city. As property values grow in cities, the less affluent segments of the populations will move into the suburbs. Because there are more suburban houses being vacated by Baby Boomers than purchased by younger buyers, housing prices will recede making the move for younger and less affluent families more affordable.

Very few strong independent retailers are finding profitable locations in suburban shopping centers. However, independents are finding profitable locations in or near cities. The city often provides some insulation against large chain store competition. A smaller retailer can carve out a profitable market niche of affluent shoppers. With high quality products and a high service orientation independents can develop a good business.

Shopping center developers are reacting to this trend by building life style centers where retail space is combined with residential and office space. If you can attract residents and office workers, retailers of some products and services can thrive. One trend is the development of life style centers along commuting routes. If it’s easy to catch the light rail into work and avoid the traffic, living farther from the city can be desirable. Retail space can always be leased where people live. The problem is attracting retailers to an area with low population density. Cities with low downtown residential occupancy generally have a very difficult time attracting retailers. All of the tax incentives they can provide won’t make a retailer profitable if there is not a sufficient population of residents.

In the 50s and 60s the great shopping was downtown. As people moved to the suburbs retail followed. This trend persisted for 40 years. We are now seeing this trend reverse and will see retail development expand in cities even as the total retail selling space in the country contracts.

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