Category Archives: RETAIL ADVERTISING

Bill Mosher, owner of Mosher’s Jewelers in Port Huron MI, just completed his second promotional sale with G.A. Wright. After retaining G.A. Wright to run a successful overstock sale 5 years ago, Bill had again built up a significant amount … Continue reading

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This video shows a G.A Wright High Impact Promotional Sale in progress and the store owner Tom Barker talking about why he chose G.A. Wright and results he achieved during the sale. A Sales Promotion can be effective for almost … Continue reading

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You can turn old inventory into cash quickly with some powerful techniques I’d like to show you. See what a few of my clients have to say below. “After thirty-two high energy selling days in a row I understand the … Continue reading

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As we head into a New Year with higher than expected health care costs, rising costs on imports and consumers demanding locally made ‘green’ products at the same low prices, many retailers are looking to drastically lower their cost of … Continue reading

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Most stores experience a big rush during Christmas – your store is filled with shoppers caught up in a buying frenzy. They’re not as price sensitive as usual. Half the time, they don’t even care what they pay as long … Continue reading

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In the age of faster downloads, higher bandwidth, Social Media, digital news delivery and streaming content, the increasingly intuitive consumer is ready to buy at the click of a button or scan of the celebrated Smartphone application. Price comparisons take … Continue reading

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Retail sales events happen for two reasons: To Increase Customer Traffic and Sell Old Inventory Fast. If you are a retail business owner, please keep reading, you might be running the wrong type of sales in your store! Most retailers … Continue reading

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Margin vs. Turnover Retailing is the business of buying merchandise at a low price, selling it at a higher price, and doing it fast enough so you make a profit. Therefore, the efficiency of a retail business can be viewed … Continue reading

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Every retail business owner knows about the benefits of getting involved with their community…..It can create free advertising opportunities, increase customer traffic, increase sales, move old inventory etc … but you’d be surprised to find out that only a small … Continue reading

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You’re receiving merchandise for fall and winter and need space on the sales floor.  Summer sales have started to slow.  You have bills to pay and sales volume is down.  This is the type of situation that calls for an … Continue reading

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