We’ve had an exciting sale going on at B Fine Art Jewelry in Mississippi. The Owner, Betsey Liles, was gracious enough to put her thoughts about the sale on camera for us to share with other retailers. Here is her video. Please contact our office at 303-333-4453 to receive information about our retail store promotion programs.

Get more info on our website at www.gawrightsales.com

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See how to liquidate a pet store with the G.A. Wright Store Closing Program. You’d probably be skeptical if I told you that closing a store can not only be financially rewarding but an exciting and satisfying experience even in a difficult economy. However, that’s just what many of my clients would tell you.

I’ve created a special retail Exit Strategies Planning Kit that provides a wealth of information. It explains the different methods of selling a store and shows why a store closing sale can be the most successful means of exiting the retail business.

Please watch this video and then CLICK HERE to get started with the exciting process of closing your retail store. Call us at 303-333-4453 to speak with a rep right away!

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See How to Liquidate a Large Clothing & Shoe Store with a Store Closing Sale. Repeat clients, John & Jim Rottle, owners of Rottle’s Clothing & Shoes, talk about the results they achieved from their first Promotional Sale and why they chose G.A. Wright to help conduct a Professional Going out of Business Sale. Hear how G.A Wright can work with retailers large and small to sell out their inventory and fixtures!

To determine if a Professional Sale makes sense for your retail store, it’s generally helpful to receive more detailed information about G.A. Wright that can be sent via mail or email and will include case histories, letters of reference from past clients and an explanation of how we work with retail businesses. To receive this information CLICK HERE.

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Accepting resumes now! Very attractive income, extensive freedom and travel opportunities in Retail Management Consulting.

Consultants assist with the planning and execution of high impact sales promotion and store closing events.

We will have immediate placements and offer consulting work 12 months of the year. The average duration of a contract is seven weeks. No relocation is required. Consultants are independent contractors.

Competencies:

Retail Business Management – Planning – Merchandising – Advertising – Customer Service – Training – Leadership – Communication – Time Management – Problem Solving

Qualifications:

● 5 or more years of retail management experience required

● Travel required

● Bachelor’s degree preferred

● P & L responsibility preferred

● Bilingual ability a plus but not necessary

● Sales experience a plus but not necessary

Send Resume:

G.A. Wright Sales, Inc.

Ph: 303-333-4453

Email: garywright@gawright.com.
www.gawrightsales.com

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Small retailers who are succeeding, typically sell a very high quality product, they market to a niche customer, and they provide an extraordinary level of service that the “big box” stores can’t match. They make their store the place to be and understand the numbers behind the business. The advantages and the knowledge you can gain by knowing your market, knowing your customer and building a strong financial strategy, may help you rise above your competition in ways you never thought possible. Retailers, you must learn to Bury Your Competition…. Yes they deserve it!

Fight where you can win! Identify where you CAN compete. Pick your battles wisely and set up a plan to determine your store’s strengths & weaknesses.

Know your market: You can dominate your market when you define your physical market. Generally your customers will come from a 5 mile radius around your store. Use data to define your market area. Map the locations your customers come from. Define your market as the area with the greatest concentration and contains at least 75 percent of your customers. Once you define your area, spend your marketing dollars in that target area only.

Know your customer: You must know how customers found out about your store. Record their name, address, email and phone. Consider tracking purchases by customer. Find out how they want to be contacted. You can do this at check out by training your staff to ask the right questions. Know your business: Stay financially sound. Control your expenses and solve problems quickly. The financial information you keep on your store tells the story of how your business is doing.

Control your inventory: Inventory control is the single biggest reason that retailers fail. Sustain your gross margin and track your inventory turn over rate.

CLICK HERE to get information about how to conduct and annual blow out sale and get advice from our consultants on your best methods for Competing in the Retail Business or call us at 303-333-4453

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This video shows a Store Closing sale in progress at a bridal store. The owner,  Pam Henderson talks about her decision to retain G.A. Wright to conduct her liquidation sale, and results she achieved. Hear how to liquidate a bridal store down to the bare walls and why Pam would recommend G.A. Wright to other retailers.

To determine if a Professional Sale makes sense for your retail store, it’s generally helpful to receive more detailed information about G.A. Wright that can be sent via mail or email and will include case histories, letters of reference from past clients and an explanation of how we work with retail businesses. G.A. Wright works with retailers large and small in all 50 States and Canada.
Receive a full portfolio of information at no cost or obligation. Go to www.gawrightsales.com and click on Get Started

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G.A. Wright is offering a free Retailer’s Guide to a 4-Day Blow-Out Sale during the month of June only. Click Here to order. * Offer for Retail Business Owners only.

How to Conduct a High Impact Sale

A Detailed Plan
A four-day high-impact sales event takes a great deal of planning and coordination. Success depends on all elements of the sale being well-integrated, and precisely executed. Everything must work together.

Advertising must be timely and powerful in order to get customers lined up at the door. And that’s just the beginning. You must also get those customers into the store, get them browsing the merchandise, put products in their hands, and ring up the sales on the register. Advertising, merchandising, pricing, signage, sales assistance, and checkout procedures must all work together flawlessly to generate an exceptional volume of sales.

This guide provides a plan that produces exceptional results for retailers who execute it
completely and correctly.

WARNING:
YOU WILL BE TEMPTED TO CUT CORNERS AND LEAVE OUT IMPORTANT
PROGRAM ELEMENTS I ENCOURAGE YOU NOT TO.

If you do not implement the sale according to the plan I have outlined, it will not produce the results you expect. One of the reasons our full program with an on-site consultant works so well, is that an experienced professional who knows how to make the program work, is on hand to ensure every step of a complicated campaign is implemented correctly.

Our regular program calls for a campaign that lasts as long as eight weeks and generates sales volumes that reach two to three times normal sales over thateight-week period of time.

“We know that we could have done most of these things ourselves. But it was all the facets of the program being tied together and done thoroughly that made the promotion so successful. Besides, we were so busy with sales we would never have had the time to follow through the way our consultants did. We were amazed a promotion could run so long.” G.A. Wright Client–Gayle Chinn

The sale plan described here calls for four selling days. It starts on a Wednesday, with a
pre-showing for preferred and local customers. The pre-showing is advertised with direct mail. On Thursday, the sale opens to the general public and is advertised in the newspaper or with other mass media. One of the secrets of attracting door-buster crowds is creating curiosity by closing the store for one day during the preparation period. So Tuesday, before the Wednesday pre-showing, the store should be closed. Signs are placed in the windows announcing the date and time of the sale opening.

The first day’s revenue will more than make up for any sales lost by closing for a day. The pre-showing is an opportunity to reward your best customers. If you have a significantly large preferred-customer mailing list, you may want to mail only to that list. However, in most cases, it makes sense to supplement your preferred-customer list with a local residential list.

You want to be able to advertise that everything in the store is on sale. It’s important to offer all merchandise at prices slightly below market. It isn’t necessary to discount significantly. The objective is to lower margin while increasing the rate of sales enough that total gross margin dollars actually increase.

Detailed guidance concerning the implementation of each aspect of this sale program is
provided in the following pages. I recommend a four to five week planning period prior to opening day. This is generally a sufficient amount of time to obtain all the necessary materials and to produce and place all the advertising.

Want to know more? Call us to get the full report 303-333-4453 or CLICK HERE

 

 

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You can find out how much your store is worth on this CD and see how to sell it quickly and safely for the highest possible price.

Audio CD available to retail business owners only.

CD Available to retail business owners only.

Call to request a copy of the audio CD, 303-333-4453.

“We came away from this experience with satisfaction and confidence in GA Wright and the selling process the company has clearly based its success on.” G.A. Wright Client Larry Harold

You’ll hear me talk about 4 methods used by retailers to sell their stores and the return on investment possible from each approach. This information is the result of a nationwide study done by G.A. Wright and a major financial services firm.

 

 

On this CD you’ll hear:

• The 4 different methods of selling a retail business.
• Financial results possible from each method.
• How to eliminate risk.
• A strategy behind selling the store location or lease.
• The best timing for a sale.
• How to manage the sale.
• References from retailers with stores like yours.

Your business can be sold for more than you probably think is possible. You may find out you can make more by selling than continuing to operate.

“Everything that we were told has proven to be true. … Your system simply works. … Our decision to use G.A. Wright this time was the best, most productive and most profitable decision.” G.A. Wright Clients Glenda and Jim McNeil

This CD will be mailed to your home or office address without cost or obligation. It will be marked “CONFIDENTIAL For Addressee Only.”

To have this CD, “How Much is Your Retail Business Worth?” mailed immediately call my office at 303-333-4453.

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How Much Should Retailers Spend on Advertising?: An excerpt from “How to Advertise your Retail Business.” by Gary Wright.

“I was seriously concerned about spending that much money in such a short period of time in advertising. But actually we found that we came in significantly under budget. … Our percentage of advertising dollars spent against sales, were less than what we’d normally spend because of our sales volume increasing so tremendously…”~G.A.Wright Client – Steve Stebbins

Most retailers spend 2% to 3% of gross sales on advertising. However, advertising
expenditures vary from nothing to about 10%.

Many small stores in regional malls don’t spend anything for advertising. Actually, they
do, but it’s included in the rent. The large anchor stores pull the traffic that keeps the smaller stores alive.

A store in an isolated location obviously must spend more. Advertising also varies by
type of merchandise. Furniture retailers, for example, spend about 5% on average.

As a very broad “rule-of-thumb” advertising percentage plus rent percentage should be
about 10%. So, if you’re spending a lot on rent to get a high traffic location you should spend much less for media advertising.

The advertising mix depends on the media available in the market area. Is there a good
newspaper? Is a directory service available that has online exposure? What about radio, cable and television? Outdoor advertising is also a possibility. Can pay per click advertising on various search engines create more traffic? Is a website necessary? Can direct mail still be used effectively? Is email advertising important?

I will give you many answers to these questions if you call to order the full free report How to Advertise your Retail Business.” 303-333-4453

At one time most retailers could get by with a combination of direct mail, newspaper
and Yellow Pages advertising. It is now more complicated and in most cases depends on the availability of advertising media in each market.

“We learned that the goal of advertising is to create traffic and the result of increased traffic is that it generates sales.”~G.A. Wright Client — Billy Birthrong

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How retailers can find their best customers: An excerpt from “How to Advertise Your Retail Business.” You can get the full report mailed to you by calling 303-333-4453 along with links to a video seminar worth $500.

“Your marketing techniques drastically increased our customer base. Your consultant devised a new marketing approach for us that should enable us to get better results, and better market penetration, from our advertising budget at half the previous cost.” ~G.A. Wright Client — Susan Simpson

Demographics are socioeconomic characteristics pertaining to a geographic area, such as a county, city, or zip code. For example, the average income of all people living in a county is a demographic characteristic of that county.

An analysis of the demographic characteristics of your market area may be an important consideration when making advertising decisions, depending on your store and product mix. If you sell merchandise that everyone buys like soap and toothpaste, then demographics play a less important role. If you sell fur coats or Rolex watches, then demographics are probably more important, because they help you identify your target market – the people most likely to shop in your store.

Demographic information includes:

1. Age
2. Gender
3. Race
4. Nationality
5. Education
6. Address
7. Income
8. Home Value
9. Employment
10. Religion
11. Marital Status
12. Ownership (home, car, pet, etc.)
13. Language

Demographic analysis is surprisingly easy if you have access to a large national database that compiles this information from phone books, census data, real estate records, auto registrations, and other such data sources. Since my company uses this information all the time, we have access to online databases that enable us to do detailed analysis for our clients.

To briefly explain the way it works, we enter the address of a store location. Then, the computer scans the area around that location using a radius we specify, generally between 2 and 5 miles, and accumulates all of the demographic information in the database for the relevant geographic area. We can then print out the information in a report, as well as generate a map that allows us to locate the store and neighborhoods surrounding the store.

We can look at different demographic characteristics down to the carrier route level. A carrier route encompasses the addresses where mail is delivered by one mail carrier. People living in a neighborhood tend to have similar income levels and similar buying habits. Therefore, if you can map the area surrounding a store and then geographically determine which areas are more or less likely to contain your customers, it makes decisions about advertising much easier to make. Direct mail, newspaper, flyer distribution, and outdoor advertising can all benefit from demographic information.

Please contact our office to receive an email or mailed copy of the full “How to Advertise your Retail Business” Report at 303-333-4453 or email garywright@gawright.com

www.gawrightsales.com

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